“It’s” is a contraction of “it is” or “it has.” “Its” is a possessive pronoun, as in “this blog has lost its mojo.” Here’s an easy rule of thumb-repeat your sentence out loud using “it is” instead. It’s also easily avoided by thinking through what you’re trying to say. Give us 30 minutes and we’ll transform how you sell online. “Your” is a possessive pronoun, as in “your car” or “your blog.” “You’re” is a contraction for “you are,” as in “you’re screwing up your writing by using your when you really mean you are.”
All it takes to avoid this error is to take a second and think about what you’re trying to say. This one drives me insane, and it’s become extremely common among bloggers. Here are five mistakes to avoid when blogging and writing web copy.
While we all hope what we have to say is more important than some silly grammatical error, the truth is some people will not subscribe or link to your blog if you make dumb mistakes when you write, and buying from you will be out of the question.
Both bloggers and copywriters routinely end sentences with prepositions, dangle a modifier in a purely technical sense, or make liberal use of the ellipsis when an EM dash is the correct choice-all in order to write in the way people actually speak.īut there are other mistakes that can detract from your credibility. One thing blogging and good copywriting share is a conversational style, and that means it’s fine to fracture the occasional rule of proper grammar in order to communicate effectively.
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